致力于深刻理解中国消费者
To advance our understanding of Chinese consumers
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消费者行为研究兴趣小组举行开放式报告会
CB research group opened their seminar to all
CB research group opened their seminar to all
2024-10-28
一个产品该给消费者提供几个选项
How many options should one product provide?
How many options should one product provide?
2024-10-23
【转载】柯勤飞:中国香妆创新的文化时空
Prof. KE: Cultural spacetime of China fragrance flavor and comestics industry
Prof. KE: Cultural spacetime of China fragrance flavor and comestics industry
2024-10-21
越玩越自信:跟《黑神话:悟空》游古建筑
More with it,More gain cultural confidence:Tour the ancestral buildings in BLACK MYRH WUKONG
More with it,More gain cultural confidence:Tour the ancestral buildings in BLACK MYRH WUKONG
2024-10-11
安徽财经大学李永发教授一行来中心交流访问
Prof. Yongfa LI with his graduate students at AUFE visited RCCB
Prof. Yongfa LI with his graduate students at AUFE visited RCCB
2024-08-19
宋思根教授成为安徽省市场监督管理局广告产业发展专家库成员
Prof. SONG was selected to be member of the pool of experts in advertising industry development for Anhui provincial AMR
Prof. SONG was selected to be member of the pool of experts in advertising industry development for Anhui provincial AMR
2024-08-14
中心成员暑期参加多场学术研讨交流会
Members at RCCB were attending marketing conferences this summer
Members at RCCB were attending marketing conferences this summer
2024-07-31
张义教授文章被《新华文摘》论点摘编
Prof. Yi ZHANG’s publication was excerpted by Xinhua Digest
Prof. Yi ZHANG’s publication was excerpted by Xinhua Digest
2024-07-04
《中国旅游报》(视野):游客打卡网红城市的消费心理解读
Why did the tourists rush into Internet celebrity cities
Why did the tourists rush into Internet celebrity cities
2024-05-31
《经济日报》(智库):破解网红城市治理密码
To discuss the governance secret of internet celebrity cities
To discuss the governance secret of internet celebrity cities
2024-05-30
不确定性会让你更放纵吗?
The influence of uncertainty on indulgent consumption: a chain mediation model of curiosity and positive emotion
The influence of uncertainty on indulgent consumption: a chain mediation model of curiosity and positive emotion
2024-05-29
营商环境对老字号振兴的组态影响研究——基于清晰集定性比较分析
The Study of Environment Configurations Influence onTime-Honored Brand Revitalization: Based on Crisp-Set Qualitative Comparative ...
The Study of Environment Configurations Influence onTime-Honored Brand Revitalization: Based on Crisp-Set Qualitative Comparative ...
2024-05-22
旅游业正在成为“新兴的战略性支柱产业”
Tourism is becoming an "Emerging Strategic Pillar Industry"
Tourism is becoming an "Emerging Strategic Pillar Industry"
2024-05-19
旅游的身心疗愈及对峙——《我的阿勒泰》观后感
The Physical and Mental Healing in Travelling
The Physical and Mental Healing in Travelling
2024-05-16
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