简介
张义，博士，副教授，硕士生导师。现任上海应用技术大学经济与管理学院工商管理系主任。主持国家社会科学基金项目1项，中国博士后科学基金1项，上海哲学社会科学研究项目2项，上海市教委科学研究项目7项。在EI、CSSCI、北大核心发表论文二十余篇，主编《城市营销》、《企业战略管理》、《会展导论》等专著、教材7部。
Biography
Yi ZHANG, Ph.D., is a marketing associate professor and the chair in the Department of Business Administration, School of Economics and Management, Shanghai Institute of Technology (SIT). His main research and teaching interests fall into areas such as consumer behavior, marketing research and MICE research. He was responsible for one research project supported by National Office for Philosophy and Social Sciences, two research projects supported by Shanghai Philosophy and Social Sciences Office, and two research projects supported by Shanghai Education Commission. His research has been published in WSEAS TRANSACTIONS on COMPUTERS, Information Technology Journal and Foreign Economics & Management.