邓逊

Xun DENG

发布时间:2021-07-06  浏览次数:91

 邓逊,博士,现任上海应用技术大学经济与管理学院工商管理系助教。研究方向为消费者行为学和广告学,研究主要关注营销沟通语言和视觉设计等领域。参与完成国家自然科学基金项目1项,在SSCICSSCI源刊发表论文3篇。

 

 Biography

 Xun DENG is currently an assistant professor in Business Administration Department, Economics and Management School, Shanghai Institute of Technology (SIT). She got her Marketing Ph.D degree from Shanghai Jiao Tong University in 2021. Her research interests include consumer behavior and advertising, mainly focusing on marketing communication language and visual design. She participated in one research project funded by National Natural Science Foundation of China. Her research has been published in Journal of Advertising, Journal of Contemporary Marketing Science and Journal of Psychological Science.