中心成员参编《人工智能营销》教材

Members of RCCB took part in the writing of textbook "Artificial Intelligence Marketing"

发布时间:2023-02-24  浏览次数:10

       2023年2月,中心成员董维维博士、宋思根博士参编的高等院校教材《人工智能营销》由机械工业出版社正式出版。该教材由湖南大学贺爱忠教授、云南财经大学聂元昆教授主编。中心成员主要负责“第七章 人工智能与渠道策略”的编写。 


       In February 2023, the college textbook Artificial Intelligence Marketing, Dr. Weiwei DONG and Dr. Sigen SONG from RCCB have taken part in the writing, was officially published by the China Machine Press. The textbook were edited by Professor Aizhong HE at Hunan University and Professor Yuankun NIE at Yunnan University of Finance and Economics. Members from RCCB were mainly responsible for the writing of Chapter 7——Artificial Intelligence and Channel Strategy.