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Financial socialization and financial distress: The role of cognitive and noncognitive abilit...
金融社会化与财务困境：认知能力和非认知能力的作用

2023-04-03
明星主播对观众购买意愿的影响机制
Impact of Superstars Live-streaming on Audiences' Purchase Intention

2023-04-02
The impact of impression construction consumption on social identity: a study on Chinese fema...
印象构建消费对社会认同的影响：以中国职业女性为例

2023-03-11
中心成员参编《人工智能营销》教材
Members of RCCB took part in the writing of textbook "Artificial Intelligence Marketing"

2023-02-24
老字号员工工匠精神量表开发与验证研究
Craftsman Spirit Scale Development and Validation of Time-honored Enterprise Employees

2023-02-10
如何理解专家的话：信息消费的正确姿势
How to skim the cream from the public speeches of professionals and experts

2022-12-27
宋思根获得文化和旅游研究委托项目
Sigen SONG got a project supported by Ministry of Culture and Tourism of China

2022-11-13
路径依赖视角下先进制造业数字化转型组态路径研究
The configration path of digital transformation of advanced manufacturing industry from the persopective of path depe...

2022-11-06
化妆品消费调研成果被《健康上海绿皮书》（2022）收录
Survey on cosmetics purchase was publised in 《Green Book of Healthy Shanghai》（2022）

2022-10-30
营销学子获首届CMAU全国大学生市场研究与商业策划大赛分区赛一等奖
Juniors won the first prize in regional track of 1st CMAU National Market Research and Business Planning Competition ...

2022-10-27
“走出去”能否“反哺桑梓”：跨境研发与母国企业自主创新能力
Does cross-border R&D improve the independent innovation capability of Chinese enterprise?

2022-10-24
宋思根参加上海国际广告节院长高峰论坛并发言
Dr. Sigen SONG delivered a talk at Dean's Summit Forum of SIAF

2022-10-02
我校调研报告入选“全国文化和旅游系统2021年度二十佳调研报告”
Our report was selected into the "2021 Top 20 Survey Report in National Culture and Tourism System"

2022-09-30
中心成员获得两项2022年教育部青年项目
RCCB members got two grants from Humanities and Social Sciences Research Fund supported by MOE

2022-09-28

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