致力于深刻理解中国消费者
To advance our understanding of Chinese consumers
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如何测量与提升国家文化公园的数字化水平
How to measure and improve the digital level of national cultural parks
How to measure and improve the digital level of national cultural parks
2022-07-02
新东方直播评论3：直播购物是孤独的解药吗？
Is E-commerce livestreaming the antidote to loneliness?
Is E-commerce livestreaming the antidote to loneliness?
2022-06-24
政府官员“打卡”夜市能激发群众消费热情吗？
Can government officials' consumption in night markets light consumption passion of townsfolk?
Can government officials' consumption in night markets light consumption passion of townsfolk?
2022-06-24
新东方直播撩人心弦，故事会讲完吗？
New Oriental Live is very interesting, will the story be finished?
New Oriental Live is very interesting, will the story be finished?
2022-06-20
发起人特征与产品感知价值对消费者社区团购意愿的影响
Influence of Initiator Characteristics and Product Perceived Value on Consumers' Community Group Buying Intention
Influence of Initiator Characteristics and Product Perceived Value on Consumers' Community Group Buying Intention
2022-06-19
不要被“元宇宙”之风刮晕了
Don’t get lost in Metaverse investment wave
Don’t get lost in Metaverse investment wave
2022-06-18
知识的奥妙：新东方开启直播新赛道
The power of knowledge: New Oriental created a brand new competition track in livestreaming e-commerce
The power of knowledge: New Oriental created a brand new competition track in livestreaming e-commerce
2022-06-15
宋思根参编上海市化妆品产业高质量发展监管路径研究
Dr. Sigen SONG took part in editing of the report on Shanghai cosmetics industry
Dr. Sigen SONG took part in editing of the report on Shanghai cosmetics industry
2022-06-14
“后真相”时代品牌传播的逻辑转向及反思
Logic Diversion and Reflection of Brand Communication in Post-truth Era
Logic Diversion and Reflection of Brand Communication in Post-truth Era
2022-05-30
宋思根接受人民日报海外版采访
Sigen SONG was interviewed by Pepole's Daily Overseas Edition
Sigen SONG was interviewed by Pepole's Daily Overseas Edition
2022-04-13
A novel hybrid decision making approach for the strategic selection of wind energy projects
一种新的风能项目战略选择混合决策方法
一种新的风能项目战略选择混合决策方法
2022-03-01
Luxury brands join hands: building interactive alliances on social media
奢侈品牌联手：在社交媒体上建立互动联盟
奢侈品牌联手：在社交媒体上建立互动联盟
2022-02-16
中国消费者外族中心主义作用机制研究
The Function Mechanism of Chinese Consumer Xenocentrism
The Function Mechanism of Chinese Consumer Xenocentrism
2022-02-16
Financial literacy or investment experience: which is more influential in cryptocurrency investment?
金融知识或投资经验：加密货币投资中哪个更有影响力？
金融知识或投资经验：加密货币投资中哪个更有影响力？
2022-01-10
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