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宋思根参加2025年三季度文旅消费形势分析座谈会
Prof. Sigen SONG take part in the 2025 Third-Quarter Cultural and Tourism Consumption Analysis Meeting

2025-09-26
张义教授给香氛类营销师职业能力评价培训班授课
Prof. Yi ZHANG was Invitated to have a talk to aroma marketers in professional ability training class

2025-08-19
老字号传承与创新对跨界延伸态度的双向影响机制研究
A Study on the Dual-Directions Mediation Processes of Brand Heritage and lnnovation's Effects on Cross-Category Exten...

2025-08-16
研究生获第九届上海市工程管理创新大赛奖项
Graduates won prizes at The 9th Shanghai Engineering Management Innovation Competition

2025-07-26
宋思根教授参加第八届智能科学与广告发展学术研讨会
Prof. Sigen SONG attended The 8th Annual Conference on Intelligence Science and Advertising Development （ISAD）

2025-07-21
中心师生参加第二届互动营销国际研讨会暨论文写作工作坊
Faculty and master student took part in 2025 Symposium and Workshop of Interactive Marketing

2025-07-13
【转载】我校与小米集团签订人才培养校企共建协议
SIT and Shanghai branch Xiaomi Group signed an agreement about talents joint training

2025-06-10
抢购Labubu是否在交智商税？从情绪价值说起
Is panic buying of Labubu fool's tax？Emotional value attachment

2025-06-09
泡泡玛特的Labubu被抢爆：当前社会心理与营销应对
POP MART's Labubu has been selling like hotcakes： Current social psychology and marketing strategy

2025-06-08
深化产教融合共育汽车产业新人才——上海汽车工业销售有限公司与我校深入洽谈校企合作
Deepening the collaboration between company and University to cultivate new talents for automobile industry--Concrete...

2025-06-06
深化产教融合共育汽车产业新人才——经管学院赴上海汽车工业销售有限公司调研
Deepening the collaboration between company and University to cultivate new talents for automobile industry--SEM’s v...

2025-06-05
老字号企业数字化转型的演变逻辑与转型机制——基于传承与创新视角的双案例研究
Evolution Logic and Transformation Mechanism of Digital Transformation of Time-honored Enterprises -- Double Case Stu...

2025-05-28
经管院研究生团队双双获得第四届CMAU全国大学生市场研究与商业策划大赛东部赛区一等奖
Two teams won the first-class prize of Eastern District track of the 4th CMAU National College Student Market Resear...

2025-05-27
从过度消费到债务违约：我们该怪移动支付吗？
From excessive spending to debt delinquency: Should we blame mobile payments?

2025-05-21

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