致力于深刻理解中国消费者
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明星主播对观众购买意愿的影响机制
Impact of Superstars Live-streaming on Audiences' Purchase Intention
Impact of Superstars Live-streaming on Audiences' Purchase Intention
2023-04-02
The impact of impression construction consumption on social identity: a study on Chinese female prof...
印象构建消费对社会认同的影响：以中国职业女性为例
印象构建消费对社会认同的影响：以中国职业女性为例
2023-03-11
老字号员工工匠精神量表开发与验证研究
Craftsman Spirit Scale Development and Validation of Time-honored Enterprise Employees
Craftsman Spirit Scale Development and Validation of Time-honored Enterprise Employees
2023-02-10
路径依赖视角下先进制造业数字化转型组态路径研究
The configration path of digital transformation of advanced manufacturing industry from the persopective of path dependence
The configration path of digital transformation of advanced manufacturing industry from the persopective of path dependence
2022-11-06
“走出去”能否“反哺桑梓”：跨境研发与母国企业自主创新能力
Does cross-border R&D improve the independent innovation capability of Chinese enterprise?
Does cross-border R&D improve the independent innovation capability of Chinese enterprise?
2022-10-24
Genetic Distance, International Experience and the Performance of Cross-border R&D for EMNEs
遗传距离、国际经验与新兴市场国家跨国研发绩效
遗传距离、国际经验与新兴市场国家跨国研发绩效
2022-09-11
Up-Down versus Left-Right: The Effect of WritingDirection Change in East Asia on Consumers’Percepti...
东亚文字书写方向变化对消费者认知和广告效果的影响研究
东亚文字书写方向变化对消费者认知和广告效果的影响研究
2022-09-03
数字经济背景下制造业服务化转型组态路径研究
The Configuration Path of Manufacturing Servitization Transformation Under the Background of Digital Economy
The Configuration Path of Manufacturing Servitization Transformation Under the Background of Digital Economy
2022-08-22
The Impact of IT Infrastructure Capability on NPD Performance: The Roles of Market Knowledge and Inn...
数字化基础设施能力对新产品开发绩效的影响机制:市场知识的中介效应与创新过程制度化的调节效应
数字化基础设施能力对新产品开发绩效的影响机制:市场知识的中介效应与创新过程制度化的调节效应
2022-08-12
Mining the seeds of success from failed projects: The design and development of new tools for new pr...
如何在失败项目里寻找宝藏：产品开发新工具的设计与发展
如何在失败项目里寻找宝藏：产品开发新工具的设计与发展
2022-08-05
如何测量与提升国家文化公园的数字化水平
How to measure and improve the digital level of national cultural parks
How to measure and improve the digital level of national cultural parks
2022-07-02
发起人特征与产品感知价值对消费者社区团购意愿的影响
Influence of Initiator Characteristics and Product Perceived Value on Consumers' Community Group Buying Intention
Influence of Initiator Characteristics and Product Perceived Value on Consumers' Community Group Buying Intention
2022-06-19
“后真相”时代品牌传播的逻辑转向及反思
Logic Diversion and Reflection of Brand Communication in Post-truth Era
Logic Diversion and Reflection of Brand Communication in Post-truth Era
2022-05-30
A novel hybrid decision making approach for the strategic selection of wind energy projects
一种新的风能项目战略选择混合决策方法
一种新的风能项目战略选择混合决策方法
2022-03-01
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