致力于深刻理解中国消费者
To advance our understanding of Chinese consumers
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老字号企业数字化转型的演变逻辑与转型机制——基于传承与创新视角的双案例研究
Evolution Logic and Transformation Mechanism of Digital Transformation of Time-honored Enterprises -- Double Case Study Based on t...
Evolution Logic and Transformation Mechanism of Digital Transformation of Time-honored Enterprises -- Double Case Study Based on t...
2025-05-28
经管院研究生团队双双获得第四届CMAU全国大学生市场研究与商业策划大赛东部赛区一等奖
Two teams won the first-class prize of Eastern District track of the 4th CMAU National College Student Market Research and Busine...
Two teams won the first-class prize of Eastern District track of the 4th CMAU National College Student Market Research and Busine...
2025-05-27
从过度消费到债务违约：我们该怪移动支付吗？
From excessive spending to debt delinquency: Should we blame mobile payments?
From excessive spending to debt delinquency: Should we blame mobile payments?
2025-05-21
香港恒生大学商学院陈芳怡博士应邀来访
Dr. Fanny F. Y. CHAN at The Hang Seng University of Hong Kong took part in our seminar
Dr. Fanny F. Y. CHAN at The Hang Seng University of Hong Kong took part in our seminar
2025-04-22
《经济日报》：“文旅+”激发消费新动能
Economic Daily: “Culture and tourism +” engined great consumption enthusiasm
Economic Daily: “Culture and tourism +” engined great consumption enthusiasm
2025-03-28
以市场为导向因地制宜培育文旅消费新增长点
To cultivate locally growth of cultural and tourism consumption in market-oriented manner
To cultivate locally growth of cultural and tourism consumption in market-oriented manner
2025-03-05
张义教授获批2024年上海市艺术科学规划项目
Prof. Yi ZHANG got one grant from Shanghai Planning Office of Art Science
Prof. Yi ZHANG got one grant from Shanghai Planning Office of Art Science
2025-02-28
政策解读受《经济日报》记者关注
Reporter from Economic Daily quoted some points from Dr. SONG
Reporter from Economic Daily quoted some points from Dr. SONG
2025-02-09
【专家解读】大力培育新增长点 引领文旅消费持续繁荣
To gain the continuous prosperity of cultural & tourism consumption by cultivating new growth points
To gain the continuous prosperity of cultural & tourism consumption by cultivating new growth points
2025-01-22
宋思根教授接受《经济日报》记者采访
Prof. Sigen SONG interviewed with a reporter at Economic Daily
Prof. Sigen SONG interviewed with a reporter at Economic Daily
2025-01-17
当语言撞上消费：经管学院成功举办消费语言跨学科研讨会
When language heads onto consumers：SEM hold an interdisciplinary symposium on consumption language research
When language heads onto consumers：SEM hold an interdisciplinary symposium on consumption language research
2024-12-21
张丽妮博士在上海高校"青培计划"结项展演活动中获二等奖
Dr. Lini ZHANG won the second-class prize of Shanghai Higher Education Young Teachers Training Grant Program Completion Presentati...
Dr. Lini ZHANG won the second-class prize of Shanghai Higher Education Young Teachers Training Grant Program Completion Presentati...
2024-12-19
中心成员为锦勤汽车中层管理人员培训班授课
Members at RCCB gave talks for managers courses hold by Jinqin Automotive Service Co., Ltd.
Members at RCCB gave talks for managers courses hold by Jinqin Automotive Service Co., Ltd.
2024-12-15
从白领带饭到游客带饭：情绪即需求
May tourists have their brown-bag as white-collars? Focus on unmet emotions
May tourists have their brown-bag as white-collars? Focus on unmet emotions
2024-12-03
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