致力于深刻理解中国消费者
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制度刚性vs人之常情:员工是否冒风险做好事,关键是领导风格
Mechanism of servant leadership on employees' customer-oriented deviance: the mediating role of psychological security and the mod...
Mechanism of servant leadership on employees' customer-oriented deviance: the mediating role of psychological security and the mod...
2024-11-18
张义教授文章被《新华文摘》论点摘编
Prof. Yi ZHANG’s publication was excerpted by Xinhua Digest
Prof. Yi ZHANG’s publication was excerpted by Xinhua Digest
2024-07-04
不确定性会让你更放纵吗?
The influence of uncertainty on indulgent consumption: a chain mediation model of curiosity and positive emotion
The influence of uncertainty on indulgent consumption: a chain mediation model of curiosity and positive emotion
2024-05-29
营商环境对老字号振兴的组态影响研究——基于清晰集定性比较分析
The Study of Environment Configurations Influence onTime-Honored Brand Revitalization: Based on Crisp-Set Qualitative Comparative ...
The Study of Environment Configurations Influence onTime-Honored Brand Revitalization: Based on Crisp-Set Qualitative Comparative ...
2024-05-22
在线评论特征对用户虚假评论感知的影响机制
Influence Mechanism of Online Review Characteristics on Users’ Fake Reviews Perception
Influence Mechanism of Online Review Characteristics on Users’ Fake Reviews Perception
2024-05-10
时光的印记:日历末端如何唤醒怀旧消费
Temporal Landmarks and Nostalgic Consumption: The Role of the Need to Belong
Temporal Landmarks and Nostalgic Consumption: The Role of the Need to Belong
2024-03-15
消费者为什么不“秀晒炫”?
What drives or inhibits consumers’ preference to consume quietly?
What drives or inhibits consumers’ preference to consume quietly?
2023-12-21
反了反了!需求越少竟然越努力工作?
Do you really lie flat? A study on the influence mechanism of minimalism on work effort
Do you really lie flat? A study on the influence mechanism of minimalism on work effort
2023-12-08
违点小规帮助顾客,好不好?
Mechanisms of Customer-Oriented Deviance on Brand Trust: The Mediating Roles of Perceived Benefit/Uncertainty and the Moderating R...
Mechanisms of Customer-Oriented Deviance on Brand Trust: The Mediating Roles of Perceived Benefit/Uncertainty and the Moderating R...
2023-12-05
流动社会中城市新移民的根植感 : 困境与进路
The rooting sense of new urban immigrants in a mobile society: Dilemmas and approaches
The rooting sense of new urban immigrants in a mobile society: Dilemmas and approaches
2023-07-30
An empirical study on impulse consumption intention of livestreaming e-commerce: The mediating effec...
直播电商的冲动性消费意愿:心流体验的中介效应和时间压力的调节效应
直播电商的冲动性消费意愿:心流体验的中介效应和时间压力的调节效应
2023-06-02
Configurating product placement prominence on brand memory: what counts and what does not?
植入显著性对品牌记忆的影响组态:哪些重要,哪些不重要?
植入显著性对品牌记忆的影响组态:哪些重要,哪些不重要?
2023-04-07
Partners or Opponents? How Mindset Shapes Consumers’ Attitude Toward Anthropomorphic Artificial Int...
合作伙伴还是竞争对手?心态如何影响消费者对拟人化人工智能服务机器人的态度
合作伙伴还是竞争对手?心态如何影响消费者对拟人化人工智能服务机器人的态度
2023-04-04
Financial socialization and financial distress: The role of cognitive and noncognitive abilities
金融社会化与财务困境:认知能力和非认知能力的作用
金融社会化与财务困境:认知能力和非认知能力的作用
2023-04-03
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