致力于深刻理解中国消费者
To advance our understanding of Chinese consumers
动态
News
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张义教授给香氛类营销师职业能力评价培训班授课
Prof. Yi ZHANG was Invitated to have a talk to aroma marketers in profession...
2025-08-19
老字号传承与创新对跨界延伸态度的双向影响机制研究
A Study on the Dual-Directions Mediation Processes of Brand Heritage and lnn...
2025-08-16
研究生获第九届上海市工程管理创新大赛奖项
Graduates won prizes at The 9th Shanghai Engineering Management Innovation ...
2025-07-26
宋思根教授参加第八届智能科学与广告发展学术研讨会
Prof. Sigen SONG attended The 8th Annual Conference on Intelligence Science ...
2025-07-21
中心师生参加第二届互动营销国际研讨会暨论文写作工作坊
Faculty and master student took part in 2025 Symposium and Workshop of Inter...
2025-07-13
活动
Events
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02
2025-07
内部兴趣小组研讨202506
Seminar202506
03
2025-06
兴趣小组内部研讨202505
Seminar202505
28
2025-04
兴趣小组内部研讨202504
Seminar202504
17
2025-04
兴趣小组开放活动20250421
Seminar20250421 opening to all
