2025年5月24日，第四届CMAU全国大学生市场研究与商业策划大赛东部赛区公布了评审结果，上海应用技术大学经济与管理学院研究生组成的“才华有限公司”和“全员饿人队”团队双双荣获东部赛区一等奖，晋级全国决赛。小组成员在比赛中表现突出，分别在A组和B组以优异的成绩完成决赛答辩。才华有限公司团队作品名称是《“臭”动校园，“香”约青春——螺霸王攻占高校味蕾行动》（由广西螺霸王命题），团队成员为2024级研究生漆宸宇、陈郁、邢璇、钟皓、詹俊雄同学，指导教师为经济与管理学院宋思根、方曦老师。全员饿人队团队作品名称是《皂见东方香——百年国货的年轻化突围计划》（由中华香皂命题），团队成员为2024级研究生屈靖怡、杨蓉娟、陈志娅、任敏同学，指导教师为经济与管理学院周正柱、李宗伟老师。
本次大赛由中国高等院校市场学研究会与Credamo见数共同主办旨在提升高校学生的市场研究与商业策划能力，为广大师生提供教育实践与技能锻炼的平台。中国高等院校市场学研究会是经中华人民共和国民政部批准，由全国各高等院校从事市场营销学教学、研究的专家、学者及企事业单位自愿组成的非营利性学术团体，是由中华人民共和国教育部主管的一级学会单位。
On May 24, 2025, the winners of the 4th CMAU National College Student Market Research and Business Planning Competition Eastern District were announced. Two teams, named The Talent Co., Ltd. and All Staff Hunger, won the first-class prize and advanced to the national finals. The members of teams who came from graduate students from SEM at SIT were performing outstandingly in the final defense with excellent grades within Group A and Group B respectively. The work of the Talent Co., Ltd. team is “Stinky Campus, Fragrant Youth – The Action of Luobawang Conquers the Taste of Universities Folks ”(proposed by Guangxi Luobawang). The team members are 2024 Cohort graduate students including Chenyu Qi, Yu Chen, Xuan Xing, Hao Zhong, and Junxiong Zhan, mentored by Professor Sigen Song and Xi Fang from the SEM at SIT. The project of the All staff Hunger team is “”Soap Meets Oriental Fragrance - A Youthful Breakthrough Plan for Time-honored Brand with A History of One Hundred Years in China” ( proposed by Chinese Soap). The team members are Jingyi Qu, Rongjuan Yang, Zhiya Chen, and Min Ren, they are also 2024 Cohort graduate students，guided by Professor Zhengzhu Zhou and Zongwei Li from SEM at SIT.
The competition is jointly organized by the Chinese Higher Education Marketing Research Association and Credamo to enhance the market research and business planning abilities of university students, and provide a platform for educational practice and skill training for teachers and students. The China Association of Marketing Studies in Higher Education Institutions is a non-profit academic organization approved by the Ministry of Civil Affairs of the People's Republic of China, voluntarily composed of experts, scholars, and enterprises engaged in marketing teaching and research in various higher education institutions across the country. It is a first level academic institution under the supervision of the Ministry of Education of the People's Republic of China.
供稿：漆宸宇，上海应用技术大学经济与管理学院2024级工程管理专业（知识产权管理）研究生，获奖团队才华有限公司 负责人。免责声明：除特别标注外，图片均来源于网络，如涉及侵权，请联系删除。
Reporter: Chenyu Qi, a 2024 graduate student majoring in Engineering Management (Intellectual Property Management) at the School of Economics and Management, Shanghai Institute of Technology (SIT).