简介
石华瑀，博士，现任上海应用技术大学经济与管理学院工商管理系讲师。主要教学研究领域包括市场营销、消费者行为、消费者福利，研究方向包括消费者非理性决策行为、美丽健康产业消费者决策行为等。主持上海应用技术大学校级科研项目2项，参与完成国家自然科学基金项目4项。在SSCI和CSSCI源刊发表论文7篇。
Biography
Dr. Huayu SHI is currently an assistant professor in the Department of Business Administration, School of Economics and Management, Shanghai Institute of Technology (SIT).Her main teaching and research interests include marketing research, consumer behavior, and consumer welfare. Her research areas include consumer irrational decision-making behavior and consumer decision-making behavior in the beauty and health industry. She has been responsible for two university-level scientific research projects，and had participated in four projects funded by National Natural Science Foundation of China. Her research has been published in International Journal of Consumer Studies, Journal of Business & Industrial Marketing and Chinese Journal of Management.