简介
陈芳怡，博士，现任香港恒生大学商学院市场学系副教授。曾在香港浸会大学、英国肯特大学、香港中文大学专业进修学院、香港教育大学等单位从事教学、研究和管理工作，曾任香港特别行政区（HKSAR）教育局研究人员。陈博士的主要研究兴趣集中于营销传播，消费者心理，可持续消费和语言心理学，论文主要见刊于JBR，EJM，IMR，IJA等期刊。曾多次获得香港研究基金教师发展计划（Research Grant Council (RGC) Faculty Development Scheme grant）的资助。
Biography
Dr. Fanny F. Y. CHAN joined The Hang Seng University of Hong Kong after completing her doctoral studies in the UK. She has been working in the education sector for several years with teaching, research and administrative roles. Prior to pursuing the doctoral degree, she was a senior executive and a part-time lecturer in School of Communication, Hong Kong Baptist University. She has also taught in University of Kent and School of Continuing and Professional Studies, Chinese University of Hong Kong before. She also served as Project Manager of the Education University of Hong Kong and Research Officer of the Education Bureau, HKSAR. Dr. CHAN's research interests include marketing communications, consumer psychology, sustainable consumption and psycholinguistics. Her work has been published in European Journal of Marketing, International Marketing Review, International Journal of Advertising, Journal of Business Research, Journal of Cleaner Production, and Journal of Product and Brand Management, among many others.