简介
徐伟，男，教授，博士。现任安徽财经大学工商管理学院市场营销系教授，安徽财经大学消费者行为研究中心执行主任。研究兴趣为老字号品牌管理。主持国家社会科学基金项目2项，教育部基金项目和安徽省社科规划项目等多项。在CSSCI源刊发表论文20余篇。
Biography
Dr. Wei XU is a marketing professor at School of Business Administration, executive director of Research Center for Consumer Behavior, Anhui University of Finance & Economics (AUFE). His main research and teaching interests fall into areas such as Time-honored brand management and marketing research. He has been responsible for two research projects supported by National Office for Philosophy and Social Sciences, and some research projects supported by Ministry of Education and Office for Philosophy and Social Sciences of Anhui Province, China. His research has been published in Economic Management Journal, Chinese Journal of Management and Foreign Economies and Management.