简介
王承璐，营销学博士，目前任美国纽黑文大学商学院营销学终身教授，曾获福尔布莱特学者奖，上海应用技术大学经济与管理学院“海外名师”。主要研究消费者行为，国际营销及中国市场营销。自2000年以来，在国内（包括台湾和香港）五十多所大学做过学术讲座。他在Journal of Consumer Psychology，Industrial Marketing Management，Journal of Business Research和Journal of Business Ethics等国际营销专业杂志上发表学术文章100余篇。其中SSCI文章50余篇， Web of Science 的Journal of Citation Report (JCR) 一区文章30余篇。Google Scholar Citation Index引用5600余次。2007年发表在Industrial Marketing Management关于中西方关系差异的文章曾被列为该杂志引用率最高的文章之一。从2021年1月起担任Journal of Research in Interactive Marketing主编。多次担任International Marketing Review，Industrial Marketing Management，Journal of Consumer Behavior和Asia Pacific Journal of Marketing & Logistics等SSCI杂志的特刊主编或联合主编。曾多次担任营销学国际学术会议联席主席和主题演讲人。同还时担任多种SSCI国际营销学刊物编委和审稿人，以及香港政府学术基金委审稿人。主要著作有《人际心理学》（上海人民出版社1987年出版）。主编的著作有《Contemporary Marketing in China: Theories and Practices》（2011年美国Nova 出版社出版），《Brand Management in Emerging Markets: Theories and Practices》（2014年由美国IGI出版社出版），《Exploring the Rising Fandom in Contemporary Consumer Culture》（2017年由美国IGI出版社出版,被评为最畅销著作之一）以及最近的《Handbook of Research on the Impact of Fandom in Society and Consumerism》(2019年由美国IGI出版社出版)。
Biography
Cheng Lu WANG, Ph.D., Professor of Marketing, University of New Haven. Recipient of Fulbright Scholar Award. Dr. Wang has taught and given research talks in over fifty universities in China. He has served as chair or co-chair for over ten international conferences or symposiums in several countries and regions.
Dr. Wang is the Editor-in-Chief of the SSCI journal, Journal of Research in Interactive Marketing. He has also served as the managing guest editor for various SSCI journals, including Journal of Business Research, Industrial Marketing Management, European Journal of Marketing, International Marketing Review and Asia Pacific Journal of Marketing & Logistics. Dr. Wang has over one hundred scholarly publications at Journal of Consumer Psychology，Journal of Business Ethics, Journal of World Business, Industrial Marketing Management and Journal of Business Research, among others. His work has been widely cited (Google scholar citations over 5600 times). In addition, he published and/or edited books, including Interpersonal Psychology (Shanghai People’s Publishing House, 1987), Contemporary Marketing in China: Theories and Practices (Nova Science Publishers, Inc, New York. USA 201), Brand Management in Emerging Markets: Theories and Practices (IGI Global, PA. USA, 2014), Exploring the Rising Fandom in Contemporary Consumer Culture (IGI Global, PA. USA, 2017), and Handbook of Research on the Impact of Fandom in Society and Consumerism (IGI Global, PA. USA, 2019).