5月13日，经管学院与星豆（上海）网络科技有限公司举行产学研合作签约仪式，经管学院院长熊焰、星豆（上海）网络科技有限公司总经理邱宝林、学院副院长于本海、工商管理系主任、消费者行为研究中心成员张义及双方相关人员出席。
熊焰介绍了经管学院发展状况，重点介绍了“国家一流本科专业”市场营销专业建设取得的成果，并从专业建设、人才培养、课程开发、创新创业、商业大赛、学生实习基地、数字营销校企协同创新中心共建等方面提出合作构想与建议。
邱宝林介绍了公司基本情况、业务需求和校企合作资源，表示星豆（上海）网络科技有限公司致力于营销策划、短视频运营、直播电商及新职业教育，拥有多品类直播间20+，品牌供应链超1000+、网红达人超百人，流量规模超2亿+。
双方表示将围绕国家一流本科专业建设积极推进产教融合，校企双方将以人才培养为核心、以服务地方经济发展为导向，围绕数字媒体、共享经济、大数据、人工智能、区块链、智能制造等行业，充分整合高校与企业的资源，推进产教深度融合。
On May 13, SEM and Xingdou (Shanghai) Network Technology Co., Ltd. held a contract signing ceremony for “Collaborative Innovation Center for Digital Marketing”, attended by Yan XIONG, Dean of SEM, Baolin QIU, General Manager of Xingdou，Benhai YU，deputy dean of SEM，Yi ZHANG，a member of RCCB and the chair of Department of Business Adiminstration， and relevant staffs from both sides.
The two sides said that they will actively promote the integration of industry and education around the construction of national first-class undergraduate majors of marketing in SEM. The two sides will take talent training as the core, serve local economic development as the guidance, and fully integrate the resources of universities and enterprises around digital media, sharing economy, big data, artificial intelligence, blockchain, intelligent manufacturing and other industries to promote the deep integration of industry and education.