2021年7月8-9日，安徽财经大学消费者行为研究中心团队一行六人来访。上海应用技术大学经济与管理学院领导和上海应用技术大学消费者行为研究中心成员亲切接待了安财同行，双方举行了交流会。学院院长熊焰教授、副院长于本海教授分别致辞，副院长张金福教授主持了交流会。
交流会设有三个议程：学术报告、国家一流本科建设、科研团队建设与合作。张丽妮博士和王平博士分别代表双方做学术报告，阐述自己与合作者的最新研究成果，报告题目分别是：奢侈品牌联手：在社交媒体上建立互动联盟，代言人—产品性别一致性对消费者生成广告说服效果的影响。随后，张义博士、李永发博士、郑亚琴博士分别报告了市场营销、电子商务国家一流本科专业建设经验和存在问题，宋思根博士和徐伟博士分别就科研团队建设与合作进行发言，双方与会人员围绕上述议题进行了热烈的交流。
交流会后，安财一行参观了上海应用技术大学的校园。上海应用技术大学经管学院党委侯建生书记亲切会见了来访客人。
On July 8-9，Six researchers from Research Center for Consumer Behavior at Anhui University of Economics and Finance（AUFE） visited SEM at SIT, both sides held a meeting to discuss about teaching and research collaboration. Yan XIONG, dean of SEM, and Benhai YU, deputy dean of SEM attended the meeting and warmly welcomed the guests on behalf of SEM. Jinfu ZHANG, deputy dean of SEM presided the meeting.
The meeting had three agendas: paper presentation, national first-class undergraduate programs development, research team build and collaborations. Dr. Lini ZHANG and Dr. Ping Wang presented their papers respectively with the titles of “Luxury brands join hands: Building interactive alliances on social media” and “The influence of consistency of endorser and product gender on persuasion effectiveness in consumer-generated advertising”. Dr. Yi ZHANG, Dr. Yongfa LI, Dr. Yaqin ZHENG elaborated experiences and problems they are facing during the national first-class undergraduate programs development of Marketing and E-Commerce process. Dr. Sigen SONG and Dr. Wei XU talked about the research team build and collaboration on behalf of both sides.
The guests had a tour around the two campuses of SIT. Jiansheng HOU, secretary of the committee of the Communist Party of China at SEM, met with the guests.