致力于深刻理解中国消费者
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【转载】我校与小米集团签订人才培养校企共建协议
SIT and Shanghai branch Xiaomi Group signed an agreement about talents joint training
SIT and Shanghai branch Xiaomi Group signed an agreement about talents joint training
2025-06-10
抢购Labubu是否在交智商税？从情绪价值说起
Is panic buying of Labubu fool's tax？Emotional value attachment
Is panic buying of Labubu fool's tax？Emotional value attachment
2025-06-09
泡泡玛特的Labubu被抢爆：当前社会心理与营销应对
POP MART's Labubu has been selling like hotcakes： Current social psychology and marketing strategy
POP MART's Labubu has been selling like hotcakes： Current social psychology and marketing strategy
2025-06-08
深化产教融合 共育汽车产业新人才——上海汽车工业销售有限公司与我校深入洽谈校企合作
Deepening the collaboration between company and University to cultivate new talents for automobile industry--Concrete measures dis...
Deepening the collaboration between company and University to cultivate new talents for automobile industry--Concrete measures dis...
2025-06-06
深化产教融合 共育汽车产业新人才——经管学院赴上海汽车工业销售有限公司调研
Deepening the collaboration between company and University to cultivate new talents for automobile industry--SEM’s visit to Shang...
Deepening the collaboration between company and University to cultivate new talents for automobile industry--SEM’s visit to Shang...
2025-06-05
老字号企业数字化转型的演变逻辑与转型机制——基于传承与创新视角的双案例研究
Evolution Logic and Transformation Mechanism of Digital Transformation of Time-honored Enterprises -- Double Case Study Based on t...
Evolution Logic and Transformation Mechanism of Digital Transformation of Time-honored Enterprises -- Double Case Study Based on t...
2025-05-28
经管院研究生团队双双获得第四届CMAU全国大学生市场研究与商业策划大赛东部赛区一等奖
Two teams won the first-class prize of Eastern District track of the 4th CMAU National College Student Market Research and Busine...
Two teams won the first-class prize of Eastern District track of the 4th CMAU National College Student Market Research and Busine...
2025-05-27
从过度消费到债务违约：我们该怪移动支付吗？
From excessive spending to debt delinquency: Should we blame mobile payments?
From excessive spending to debt delinquency: Should we blame mobile payments?
2025-05-21
香港恒生大学商学院陈芳怡博士应邀来访
Dr. Fanny F. Y. CHAN at The Hang Seng University of Hong Kong took part in our seminar
Dr. Fanny F. Y. CHAN at The Hang Seng University of Hong Kong took part in our seminar
2025-04-22
《经济日报》：“文旅+”激发消费新动能
Economic Daily: “Culture and tourism +” engined great consumption enthusiasm
Economic Daily: “Culture and tourism +” engined great consumption enthusiasm
2025-03-28
以市场为导向因地制宜培育文旅消费新增长点
To cultivate locally growth of cultural and tourism consumption in market-oriented manner
To cultivate locally growth of cultural and tourism consumption in market-oriented manner
2025-03-05
张义教授获批2024年上海市艺术科学规划项目
Prof. Yi ZHANG got one grant from Shanghai Planning Office of Art Science
Prof. Yi ZHANG got one grant from Shanghai Planning Office of Art Science
2025-02-28
政策解读受《经济日报》记者关注
Reporter from Economic Daily quoted some points from Dr. SONG
Reporter from Economic Daily quoted some points from Dr. SONG
2025-02-09
【专家解读】大力培育新增长点 引领文旅消费持续繁荣
To gain the continuous prosperity of cultural & tourism consumption by cultivating new growth points
To gain the continuous prosperity of cultural & tourism consumption by cultivating new growth points
2025-01-22
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