致力于深刻理解中国消费者
To advance our understanding of Chinese consumers
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中心成员参加2023年CMAU学术年会
Members at RCCB attended in 2023 CMAU annual conference
Members at RCCB attended in 2023 CMAU annual conference
2023-07-16
宋思根博士参加化妆品小样规范经营的企业走访和座谈活动
Dr. Sigen SONG participated in Sephora visit and research work about cosmetics samples regulations
Dr. Sigen SONG participated in Sephora visit and research work about cosmetics samples regulations
2023-07-13
“普通化妆品现场个性化服务”解读
Interpretation of “personalized onsite service for ordinary comestics”
Interpretation of “personalized onsite service for ordinary comestics”
2023-06-13
中心成员开展化妆品相关调研活动
Members at RCCB visited Lily & Beauty and took part in cosmetics consumption survey
Members at RCCB visited Lily & Beauty and took part in cosmetics consumption survey
2023-06-08
【教育消费观察之五】高考志愿填报的注意事项
Tips for college application
Tips for college application
2023-06-07
An empirical study on impulse consumption intention of livestreaming e-commerce: The mediating effec...
直播电商的冲动性消费意愿:心流体验的中介效应和时间压力的调节效应
直播电商的冲动性消费意愿:心流体验的中介效应和时间压力的调节效应
2023-06-02
经管学院开展数字营销学术研讨活动
SEM hold a seminar for digital marketing
SEM hold a seminar for digital marketing
2023-05-26
妆而不装:化妆是过犹不及的身体创作
Make up but don't make it bad: makeup is body creation risks overkill
Make up but don't make it bad: makeup is body creation risks overkill
2023-05-25
岂止“祸从口出”:笑果翻车的文化反思
Comments on cultural production and consumption from the crisis of Shanghai Xiao Guo Culture Media
Comments on cultural production and consumption from the crisis of Shanghai Xiao Guo Culture Media
2023-05-19
文化和旅游局长们的代言无需变装
All is not gold that glitters: comments on fancy endorsement of public officials from culture and tourism bureaus
All is not gold that glitters: comments on fancy endorsement of public officials from culture and tourism bureaus
2023-05-10
淄博和蚌埠文旅消费火爆的观察与思考
On the gala of culture and tourism consumption in two popular cities
On the gala of culture and tourism consumption in two popular cities
2023-05-05
Configurating product placement prominence on brand memory: what counts and what does not?
植入显著性对品牌记忆的影响组态:哪些重要,哪些不重要?
植入显著性对品牌记忆的影响组态:哪些重要,哪些不重要?
2023-04-07
Partners or Opponents? How Mindset Shapes Consumers’ Attitude Toward Anthropomorphic Artificial Int...
合作伙伴还是竞争对手?心态如何影响消费者对拟人化人工智能服务机器人的态度
合作伙伴还是竞争对手?心态如何影响消费者对拟人化人工智能服务机器人的态度
2023-04-04
Financial socialization and financial distress: The role of cognitive and noncognitive abilities
金融社会化与财务困境:认知能力和非认知能力的作用
金融社会化与财务困境:认知能力和非认知能力的作用
2023-04-03
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