致力于深刻理解中国消费者
To advance our understanding of Chinese consumers
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明星主播对观众购买意愿的影响机制
Impact of Superstars Live-streaming on Audiences' Purchase Intention
Impact of Superstars Live-streaming on Audiences' Purchase Intention
2023-04-02
The impact of impression construction consumption on social identity: a study on Chinese female prof...
印象构建消费对社会认同的影响：以中国职业女性为例
印象构建消费对社会认同的影响：以中国职业女性为例
2023-03-11
中心成员参编《人工智能营销》教材
Members of RCCB took part in the writing of textbook "Artificial Intelligence Marketing"
Members of RCCB took part in the writing of textbook "Artificial Intelligence Marketing"
2023-02-24
老字号员工工匠精神量表开发与验证研究
Craftsman Spirit Scale Development and Validation of Time-honored Enterprise Employees
Craftsman Spirit Scale Development and Validation of Time-honored Enterprise Employees
2023-02-10
如何理解专家的话：信息消费的正确姿势
How to skim the cream from the public speeches of professionals and experts
How to skim the cream from the public speeches of professionals and experts
2022-12-27
宋思根获得文化和旅游研究委托项目
Sigen SONG got a project supported by Ministry of Culture and Tourism of China
Sigen SONG got a project supported by Ministry of Culture and Tourism of China
2022-11-13
路径依赖视角下先进制造业数字化转型组态路径研究
The configration path of digital transformation of advanced manufacturing industry from the persopective of path dependence
The configration path of digital transformation of advanced manufacturing industry from the persopective of path dependence
2022-11-06
化妆品消费调研成果被《健康上海绿皮书》（2022）收录
Survey on comestics purchase was publised in 《Green Book of Healthy Shanghai》（2022）
Survey on comestics purchase was publised in 《Green Book of Healthy Shanghai》（2022）
2022-10-30
营销学子获首届CMAU全国大学生市场研究与商业策划大赛分区赛一等奖
Juniors won the first prize in regional track of 1st CMAU National Market Research and Business Planning Competition for College S...
Juniors won the first prize in regional track of 1st CMAU National Market Research and Business Planning Competition for College S...
2022-10-27
“走出去”能否“反哺桑梓”：跨境研发与母国企业自主创新能力
Does cross-border R&D improve the independent innovation capability of Chinese enterprise?
Does cross-border R&D improve the independent innovation capability of Chinese enterprise?
2022-10-24
宋思根参加上海国际广告节院长高峰论坛并发言
Dr. Sigen SONG delivered a talk at Dean's Summit Forum of SIAF
Dr. Sigen SONG delivered a talk at Dean's Summit Forum of SIAF
2022-10-02
我校调研报告入选“全国文化和旅游系统2021年度二十佳调研报告”
Our report was selected into the "2021 Top 20 Survey Report in National Culture and Tourism System"
Our report was selected into the "2021 Top 20 Survey Report in National Culture and Tourism System"
2022-09-30
中心成员获得两项2022年教育部青年项目
RCCB members got two grants from Humanities and Social Sciences Research Fund supported by MOE
RCCB members got two grants from Humanities and Social Sciences Research Fund supported by MOE
2022-09-28
邓逊博士获得国家自然基金青年项目
Dr. Xun DENG got a program funded by NSFC
Dr. Xun DENG got a program funded by NSFC
2022-09-13
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