致力于深刻理解中国消费者
To advance our understanding of Chinese consumers
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路径依赖视角下先进制造业数字化转型组态路径研究
The configration path of digital transformation of advanced manufacturing industry from the persopective of path dependence
The configration path of digital transformation of advanced manufacturing industry from the persopective of path dependence
2022-11-06
化妆品消费调研成果被《健康上海绿皮书》（2022）收录
Survey on comestics purchase was publised in 《Green Book of Healthy Shanghai》（2022）
Survey on comestics purchase was publised in 《Green Book of Healthy Shanghai》（2022）
2022-10-30
营销学子获首届CMAU全国大学生市场研究与商业策划大赛分区赛一等奖
Juniors won the first prize in regional track of 1st CMAU National Market Research and Business Planning Competition for College S...
Juniors won the first prize in regional track of 1st CMAU National Market Research and Business Planning Competition for College S...
2022-10-27
“走出去”能否“反哺桑梓”：跨境研发与母国企业自主创新能力
Does cross-border R&D improve the independent innovation capability of Chinese enterprise?
Does cross-border R&D improve the independent innovation capability of Chinese enterprise?
2022-10-24
宋思根参加上海国际广告节院长高峰论坛并发言
Dr. Sigen SONG delivered a talk at Dean's Summit Forum of SIAF
Dr. Sigen SONG delivered a talk at Dean's Summit Forum of SIAF
2022-10-02
我校调研报告入选“全国文化和旅游系统2021年度二十佳调研报告”
Our report was selected into the "2021 Top 20 Survey Report in National Culture and Tourism System"
Our report was selected into the "2021 Top 20 Survey Report in National Culture and Tourism System"
2022-09-30
中心成员获得两项2022年教育部青年项目
RCCB members got two grants from Humanities and Social Sciences Research Fund supported by MOE
RCCB members got two grants from Humanities and Social Sciences Research Fund supported by MOE
2022-09-28
邓逊博士获得国家自然基金青年项目
Dr. Xun DENG got a program funded by NSFC
Dr. Xun DENG got a program funded by NSFC
2022-09-13
Genetic Distance, International Experience and the Performance of Cross-border R&D for EMNEs
遗传距离、国际经验与新兴市场国家跨国研发绩效
遗传距离、国际经验与新兴市场国家跨国研发绩效
2022-09-11
Up-Down versus Left-Right: The Effect of WritingDirection Change in East Asia on Consumers’Percepti...
东亚文字书写方向变化对消费者认知和广告效果的影响研究
东亚文字书写方向变化对消费者认知和广告效果的影响研究
2022-09-03
数字经济背景下制造业服务化转型组态路径研究
The Configuration Path of Manufacturing Servitization Transformation Under the Background of Digital Economy
The Configuration Path of Manufacturing Servitization Transformation Under the Background of Digital Economy
2022-08-22
【教育消费观察之四】持续教育自己
Observation of education consumption: To keep educating ourselves
Observation of education consumption: To keep educating ourselves
2022-08-19
The Impact of IT Infrastructure Capability on NPD Performance: The Roles of Market Knowledge and Inn...
数字化基础设施能力对新产品开发绩效的影响机制:市场知识的中介效应与创新过程制度化的调节效应
数字化基础设施能力对新产品开发绩效的影响机制:市场知识的中介效应与创新过程制度化的调节效应
2022-08-12
中心成员获得三项校课程思政研究项目
RCCB members got three SIT programs on ideological and political education in professional course and curriculum
RCCB members got three SIT programs on ideological and political education in professional course and curriculum
2022-08-12
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