致力于深刻理解中国消费者
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Genetic Distance, International Experience and the Performance of Cross-border R&D for EMNEs
遗传距离、国际经验与新兴市场国家跨国研发绩效
遗传距离、国际经验与新兴市场国家跨国研发绩效
2022-09-11
Up-Down versus Left-Right: The Effect of WritingDirection Change in East Asia on Consumers’Percepti...
东亚文字书写方向变化对消费者认知和广告效果的影响研究
东亚文字书写方向变化对消费者认知和广告效果的影响研究
2022-09-03
数字经济背景下制造业服务化转型组态路径研究
The Configuration Path of Manufacturing Servitization Transformation Under the Background of Digital Economy
The Configuration Path of Manufacturing Servitization Transformation Under the Background of Digital Economy
2022-08-22
【教育消费观察之四】持续教育自己
Observation of education consumption: To keep educating ourselves
Observation of education consumption: To keep educating ourselves
2022-08-19
The Impact of IT Infrastructure Capability on NPD Performance: The Roles of Market Knowledge and Inn...
数字化基础设施能力对新产品开发绩效的影响机制:市场知识的中介效应与创新过程制度化的调节效应
数字化基础设施能力对新产品开发绩效的影响机制:市场知识的中介效应与创新过程制度化的调节效应
2022-08-12
中心成员获得三项校课程思政研究项目
RCCB members got three SIT programs on ideological and political education in professional course and curriculum
RCCB members got three SIT programs on ideological and political education in professional course and curriculum
2022-08-12
我校成为中国高等院校市场学研究会常务理事单位
Application of SIT being standing member of the council of CMAU approved
Application of SIT being standing member of the council of CMAU approved
2022-08-11
Mining the seeds of success from failed projects: The design and development of new tools for new pr...
如何在失败项目里寻找宝藏:产品开发新工具的设计与发展
如何在失败项目里寻找宝藏:产品开发新工具的设计与发展
2022-08-05
宋思根博士再次受邀参研化妆品相关课题
Dr. Sigen SONG was invited to take part in editing of reports on Shanghai cosmetics industry
Dr. Sigen SONG was invited to take part in editing of reports on Shanghai cosmetics industry
2022-08-03
张丽妮博士获批上海市2022年度软科学重点项目
Dr. Lini ZHANG obtained the 2022 Shanghai Soft Science Project
Dr. Lini ZHANG obtained the 2022 Shanghai Soft Science Project
2022-07-31
【教育消费观察之三】理解教育属性
Observation of education consumption: To understand nature of education
Observation of education consumption: To understand nature of education
2022-07-30
【教育消费观察之二】教育消费转型:从修分到修身
Transformation of educational consumption: from "score" to "self-cultivation"
Transformation of educational consumption: from "score" to "self-cultivation"
2022-07-21
【教育消费观察之一】缓解教育焦虑
Observation of education consumption: To relieve anxiety from education
Observation of education consumption: To relieve anxiety from education
2022-07-15
直播带货应谨防“卖艺陷阱”
Beware of "street performer trouble" in live streaming sales
Beware of "street performer trouble" in live streaming sales
2022-07-08
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