致力于深刻理解中国消费者
To advance our understanding of Chinese consumers
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我校成为中国高等院校市场学研究会常务理事单位
Application of SIT being standing member of the council of CMAU approved
Application of SIT being standing member of the council of CMAU approved
2022-08-11
Mining the seeds of success from failed projects: The design and development of new tools for new pr...
如何在失败项目里寻找宝藏：产品开发新工具的设计与发展
如何在失败项目里寻找宝藏：产品开发新工具的设计与发展
2022-08-05
宋思根博士再次受邀参研化妆品相关课题
Dr. Sigen SONG was invited to take part in editing of reports on Shanghai cosmetics industry
Dr. Sigen SONG was invited to take part in editing of reports on Shanghai cosmetics industry
2022-08-03
张丽妮博士获批上海市2022年度软科学重点项目
Dr. Lini ZHANG obtained the 2022 Shanghai Soft Science Project
Dr. Lini ZHANG obtained the 2022 Shanghai Soft Science Project
2022-07-31
【教育消费观察之三】理解教育属性
Observation of education consumption: To understand nature of education
Observation of education consumption: To understand nature of education
2022-07-30
【教育消费观察之二】教育消费转型：从修分到修身
Transformation of educational consumption: from "score" to "self-cultivation"
Transformation of educational consumption: from "score" to "self-cultivation"
2022-07-21
【教育消费观察之一】缓解教育焦虑
Observation of education consumption： To relieve anxiety from education
Observation of education consumption： To relieve anxiety from education
2022-07-15
直播带货应谨防“卖艺陷阱”
Beware of "street performer trouble" in live streaming sales
Beware of "street performer trouble" in live streaming sales
2022-07-08
如何测量与提升国家文化公园的数字化水平
How to measure and improve the digital level of national cultural parks
How to measure and improve the digital level of national cultural parks
2022-07-02
新东方直播评论3：直播购物是孤独的解药吗？
Is E-commerce livestreaming the antidote to loneliness?
Is E-commerce livestreaming the antidote to loneliness?
2022-06-24
政府官员“打卡”夜市能激发群众消费热情吗？
Can government officials' consumption in night markets light consumption passion of townsfolk?
Can government officials' consumption in night markets light consumption passion of townsfolk?
2022-06-24
新东方直播撩人心弦，故事会讲完吗？
New Oriental Live is very interesting, will the story be finished?
New Oriental Live is very interesting, will the story be finished?
2022-06-20
发起人特征与产品感知价值对消费者社区团购意愿的影响
Influence of Initiator Characteristics and Product Perceived Value on Consumers' Community Group Buying Intention
Influence of Initiator Characteristics and Product Perceived Value on Consumers' Community Group Buying Intention
2022-06-19
不要被“元宇宙”之风刮晕了
Don’t get lost in Metaverse investment wave
Don’t get lost in Metaverse investment wave
2022-06-18
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